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Technology, powered by determination

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As a family business, we understand the need for complete peace of mind. Our co-founder KK Soo’s children were born with highly sensitive, eczema-prone skin conditions. When doctor after doctor could only prescribe potentially harmful steroid-based creams, he was determined to find a natural yet effective solution. This resulted in our highly acclaimed Super Soothing range, one of the bestsellers in the Buds collection. More importantly, KK’s children went on to make a full recovery.

This ethos remains the bedrock of our in-depth research, development and relentless pursuit of quality: whatever we offer to the world must first be good enough for our own cherished ones.

Today we are proud to be known as the organic baby care specialist, with our own proprietary formulations that meet the special needs of baby skin, including damaged, dry or sensitive skin conditions. As our markets grew, we have also applied our expertise to creating the highest quality skin and hair care products for adults, household products and sanitiser products.

Our company has twice been a grant recipient of the Commercialisation of R&D Fund given by the Malaysian Technology Development Corporation, first in 2008 and subsequently in 2016. These grants have been given in recognition of our innovations in preservative-free organic products for babies and organic hair and scalp treatments for adults.

In 2017, we were awarded Bio Nexus status by Bioeconomy Corporation, the lead development agency for the bio-based industry in Malaysia, under the purview of the Ministry of Agriculture and Food Industries (MAFI).

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In January 2020, we moved into our latest home, a specially commissioned, state-of-the-art facility that is ten times larger than our previous place. Our facility features:

Onsite warehousing facilities for raw materials, packaging & finished products

Fully automated production line

Fully cGMP & ECOCERT compliant facilities

Energy and waste management in compliance with stringent ECOCERT standards

Onsite labs for Microbiology, R&D and Quality Control

Private Label Services

With our extensive R&D as well as marketing experience, we are well placed to offer potential private label partners the highest quality organic products. Key features include:

Flexible production volume from boutique quantities to bulk orders

Low minimum order quantity for selected products

ECOCERT organic certification service is available upon request

Dedicated Quality Control team for your project

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